omniere

Omniere's inaugural campaign, "A Billion Dollars", celebrates self-confidence and empowerment within the thriving beauty industry, which is valued at billions globally. The campaign is inspired by the belief that everyone deserves to feel as valuable as a billion dollars. It features an original theme song, "A Billion Dollars (Omniere)," composed by founder Dr. Vincent Wong, available on Spotify. The single's cover art depicts a torn Girl with a Pearl Earring painting, revealing a beautiful face without the earring, symbolising Omniere's message that personal beauty and values surpass material possessions. Dr. Wong collaborated with choreographer Georgia Rae to create dynamic dance choreography that embodies the campaign's themes of self-assurance and inner strength. 

  

At the heart of the campaign is a micro film of the same name, co-produced by Dr. Vincent Wong, Elmino, and Micah Ologbenia. The film explores the journey of overcoming inner struggles and self-doubt to embrace true beauty and confidence. It encourages viewers to harness their inner strength and focus on becoming the best versions of themselves, rather than comparing themselves to others. The film stars Miss Universe Great Britain 2024, Christina Chalk, who serves as a symbol of beauty and inspiration. 

 

The campaign highlights Omniere's philosophy that beauty goes beyond physical appearance, blending art and science to enrich lives. It seeks to inspire individuals to embrace their uniqueness and potential, fostering empowerment and self-worth. Through music, dance, and storytelling, "A Billion Dollars" promotes a positive self-image and celebrates the transformative power of confidence and inner beauty.